Currently, Extrafarma has over 6 million customers registered in its loyalty program, Clube Extrafarma. From this scenario, the control of compliance with Data Privacy becomes mandatory within the governance program, risk management and the company's business expansion strategy.

 

In addition to mitigating the risks of fines, the adaptation to Data privacy also aims to support the company's strategy, considering some pillars such as: Personalization of treatment and customer experience, demonstrate diligence and concern with all aspects of data privacy involving the relationship with their customers, whether in the purchase history, prescription or participation in the loyalty program the Clube Extrafarma.

 

Within this challenge, Extrafarma carried out a complete process of analysis of technology solutions in the market that could support not only the governance requirements for the Data Privacy but also other strategic objectives based on the qualified and integrated vision of its customers' data.

 

After all the analysis of features, cost/benefits and market references, Extrafarma chose to acquire the solution LGPD Suite from MD2. In addition to governance resources for the management of processes, risks and mechanisms to facilitate compliance with the rights of the data subjects, the solution delivers a data foundation with an integrated and qualified view of personal data (customers, suppliers, prospects) and their legal frameworks, which will enable the company to use this foundation for other strategic projects.